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New Olaplex Lashbond is formulated with the brand’s proprietary peptide blend, hyaluronic acid and biotin to address top lash concerns.
March 31, 2023
By: Christine Esposito
Editor-in-Chief
Olaplex is eyeing a new category in beauty: lashes. The hair care company is leveraging its expertise and IP in bond building technology to offer a new serum that it says is designed to help eyelashes look longer, thicker and stronger. “As the leader in prestige haircare, we’ve taken our proven science to deliver a new, breakthrough innovation for lashes that is clinically proven for effective results without any side effects. We are excited to harness the power of our world-famous bond building technology and apply it to new product categories like lashes for real results,” said Lavinia Popescu, chief scientist for Olaplex. Olaplex Lashbond Building serum is a clear, lightweight lash serum that promotes the look of longer, thicker stronger and healthier lashes with what Popescu called “next-generation” Olaplex Peptide Complex Technology. The proprietary peptide blend features an Olaplex-exclusive peptide that supports the natural lash growth cycle and lash retention to promote the appearance of longer, fuller, denser lashes. The bond building technology helps support the skin barrier at the lash line to support a better environment for lash growth, according to Olaplex.
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